Monday
SHALLA Magazine: Blank Canvas pocket-edition
Tuesday
CALL-4-SUBMISSIONS

Although we mainly publish literary work, our submissions system is open to all forms of writing that have been previously published.
Friday
SHALLA CHATS romance novelist Jennifer Blake
First of all, who’s Jennifer?
Jennifer lives on a lake in northern Louisiana with her husband. Her next book, TRIUMPH IN ARMS, final title in her six-book Masters at Arms series, is due out in February, 2010. Her 1983 New York Times best seller, ROYAL SEDUCTION, will be released in August, 2010 as part of Sourcebooks, Inc.’s special “Re-launch of a Classic” program.

Jennifer Blake has been called a “classic” romance novelist, a “pioneer of the romance genre,” and an “icon of the romance industry.”
A New York Times best selling author since 1977, she is a charter member of Romance Writers of America, member of both the RWA and Affaire de Coeur Halls of Fame, and recipient of the RWA Lifetime Achievement Award. She holds numerous other honors, including two Maggies, two Holt Medallions, the Frank Waters Award for Literary Excellence, and a Career Achievement Award from Romantic Times BookReviews Magazine.
She has written more than 60 romance novels with translations in 20 languages and some 30 million copies in print worldwide.
Read more: http://shalladeguzman.com/shallachats/authors/Jennifer_Blake.php
“Actively Building A List”
Read more: http://www.shallamagazine.com/shallachats/literaryagents/Kelly_Sonnack.php
Tuesday
Now you can follow SHALLA Magazine on Twitter

News!
SHALLA Magazine goes to Print!
That's right! Amazon, world, here we come!
SHALLA Magazine: Blank Canvas Anthology (print issue)
Coming Next
Now you can follow SHALLA Magazine on Twitter
Monday
SHALLA: Writing Romance Novels
Get tips, read our Q&A
SHALLA CHATS Harlequin novelist Jacqueline Diamond

What Authors Don't Tell Readers
Critique Groups -- Are They For You?
Exposition
Getting Started
Professionalism
One Way to Analyze a Plot
Characterization
New Release!
September
2009
Harlequin American Romance
Doctor Daddy
Obstetrician Jane McKay longs for a baby and a husband of her own. But is her new medical partner, charismatic lady killer Luke Van Dam, really the answer to her dreams?
to order, click here
to read Chapter One, click here
Check out her website for more writing tips at http://www.jacquelinediamond.com/
Jackie Shows You How to Organize...
***
Help Defend Preditors & Editors
(they review lit agents, publishers, etc)
Unfortunately, there are those who do not like P&E or its editor because we give out information that they would prefer remain hidden from writers. Usually, they slink away, but not this time. P&E is being sued and we are asking for donations to mount a legal defense in court. Please click on the link below and give if you can to help protect P&E so it can continue to defend writers as it has for the past eleven years.
Thank you. Other sites are welcome to copy the code for our donation button and place it on their pages with an appeal on behalf of P&E.
Tuesday
Have you read our QandA with author Lauren Baratz-Logsted?
Have you read our Q&A with author Lauren Baratz-Logsted?
http://shalladeguzmandotcom.blogspot.com/2005/08/lauren-baratz-logsted.html
Only at the ShallaDeGuzman Writers Group: http://groups.yahoo.com/group/ShalladeGuzman/

Baby Needs a New Pair of Shoes
by Lauren Baratz-Logsted

***
FREE BOOKS!
from eHarlequin.com
Simply click on your favorite format, download and read the 17 full books below
—a total value of $60 U.S. dollars!

Price of Passion
by Susan Napier
***GET YOUR FREE BOOKS HERE***
***
Listing your self-published book in the writing bio section of your cover or query letter may not be the best idea when you're trying to impress literary agents and editors. Before you mention your self-published book or books, you need to be certain you're not doing more harm than good.Finishing a book is a huge achievement- self-publishing a novel or book manuscript can also be an accomplishment worthy of real celebration and joy.
However, unless your project has been exceptionally successful, you could shoot yourself in the foot if you mention your self-published book in your cover or query letters to literary agents and editors. Here are a few possibilities to consider before announcing your self-publications in your query and cover letters.
Practice books. Publishing professionals know that it can take a few tries before a new writer is able to master the many complexities of writing a full-length book. Although you may adore your first few novels, a literary agent will likely look at them as "practice" books, not necessarily as fresh, high-quality projects that reach the top percentile. Practice books are important life achievements, but they are not to be confused with important publishing credits worthy of being listed in a query letter.Low sales = low enthusiasm.
If you self-publish a book but then are not able to sell a significant number of copies, literary agents will have a hard time being excited about it, or they will presume that you have not done the necessary marketing. If you can't inspire readers' enthusiasm, an editor may doubt that you can inspire his/her enthusiasm.
Negative Presumptions. Some self-published novels have done quite well. Many have become wildly popular, but keep in mind that they are the exception to the rule. The fact remains that the quality of self-published novels as a whole doesn't compare to the quality of novels that have been vetted and edited at traditional publishing houses. In other words, if you align yourself with the legions of others who have self-published, agents may presume your writing is weak. Also, agents may worry that you no longer hold all rights to your self-published book if you don't specify otherwise.
Cutting Corners. Many people self-publish because they think it's easier than dealing with the submission process (though that's not always the case). There's some concern that a writer who has self-published is a writer who would rather settle for second-best and cut corners than go the distance. Low sales indicate lackluster motivation. Literary agents want to work with passionate, driven people who will stop at nothing to reach their dreams of being successful writers.
*For more http://www.fictionf actor.com/ guests/self- publishing. html
***
(Disclaimer: Mention of a market/ contest in Let's Shalla Blog is not necessarily an endorsement. Check all guidelines in full before submitting)
What We Look For * Strong, passionate, intelligent characters * Intense sensual tension and situations * Well-defined, well-executed romantic plot that illustrates the mutual relationship between two to four central characters (the romantic unit) and which includes plenty of opportunity for erotic exploration and variety.
Submission Guidelines: http://www.phaze.com/submissions.html
Shades of Romance Magazine http://www.sormag.com/
Seeking short stories between 500-1500 words. The short story must focus on the romance, and have an upbeat ending. All genres are considered, including historical, contemporary, paranormal, mystery, regency Futuristic, and Time-Travel. We do not publish erotica. Payment $20 on publication.
Submission Guidelines: http://www.sormag.com/guide.html
Sunday
Heard SHALLA yet?
Coming Soon!
SHALLA Magazine
The Sea by Christian Ward
Moth by Christian Ward
Shadows by C.P.Stewart
Writing Butterflies on the Wall by Zachary Kluckman
A small bird has flown into my chest by Linda Albert
In Passing by James Keane
PICKING UP OLD VIETNAMESE WOMAN FROM DIALYSIS
by David Allen Bright
in Perspective by Nabina Das
Departure by Anthony Kendrick
responsorium by Christopher Mulrooney
Who were nominated for the 2009 Pushcart Prize?
TOMATO
by Linda Leedy Schneider
THE REQUIRED ACCOMPANYING COVER LETTER
by Richard Fein
Congratulations!
Your submissions are the best literary work we received in 2008.
(Remember, only 'literary' work are eligible for the Pushcart)
Good luck to our 2009 submissions!


Friday
Shalla on Getting your Positive Attitude back
As the executive editor of RT I read a lot of books in a lot of genres. Some I love. Some I hate. Every once in a while though, I find a book and I wonder why more people haven't read it. So I've decided to issue a summer reading challenge...

Recently been rejected by a Literary Agent? An Editor?
Ever tried hypnosis to feel better and change your attitude about it?
Get your Positive Attitude back:
http://www.hypnosisdownloads.com/downloads/personal_development/positive-attitude.html
Here's one to help with writing:
Overcome Writers Block Unlock The Creative Unconscious Self Hypnosis
by Erick Brown
http://www.amazon.com/Overcome-Writers-Creative-Unconscious-Hypnosis/dp/B001KW8X4C/ref=sr_shvl_album_1?ie=UTF8&qid=1249060517&sr=301-1
We Love You Michael!

I just have to take some time to honor Michael Jackson.
Yesterday, as soon as I heard that Michael Jackson was taken to the hospital, I immediately lit a candle for him.
I thought he'd be fine, I thought it was a heart attack--people have recovered from those... Then, I learned that it was cardiac arrest... okay, isn't that a heart attack? No, that means his heart has stopped.
I was glued to the TV, praying, sending him loving thoughts...
Michael Jackson...
1983, Philippines. I've heard his song being played on the radio over and over, I think it was Beat It... Michael Jackson, the singer's name is Michael Jackson, everyone loved his songs, everyone knew his name. Music Videos were so new... VH1 on TV was playing every afternoon and that one day, I stumbled upon it for the first time. That's when I saw him for the first time, Michael Jackson, the singer from America and he did not have white skin. As a little Filipino girl, it shook me to learn this... I didn't even know there was such a thing... it was so new to me.
Michael Jackson, he transcended color barriers, cultural barriers... what can I say, the man is legendary, the ultimate artist, the greatest entertainer of all time, the... I woke up this morning, turned on the TV, hoping it was all a bad dream, a publicity stunt, please... When I learned how to sing last year, the first song I worked on learning was Michael Jackson's Ben. When I set my goals, I shot for the stars, the best of the best--to be able to sing like Michael... I can't believe it... I can't believe it...
I love you Michael, you're always with us through your music... your magic lives on...
Sunday
SHALLA: Happy 4th of July

HAPPY 4th of JULY!!!

Writing Contests
Memoir (and)’s 6th Contest Prize: $500.00. Entry fee: $0.00. Deadline: 08-15-2009.
Heart Poetry Award Prize: $500.00. Entry fee: $10.00. Deadline: 06-30-2009.
Submit insightful, immersing, pictorial moments, unpublished modern free verse or prose poem. Awards $500 prize. $10 covers 3 poems, reserves your copy of Fall/Winter 2009 issue. Winner & Honorable Mentions published Fall/Winter 2009 issue of HEART.
2010 Bellevue Literary Review Prizes in Fiction, Nonfiction, and Poetry Prize: $1,000.00. Entry fee: $15.00. Deadline: 08-01-2009.WRITING CONTEST WEBSITE
BLR Prize awards outstanding writing related to themes of health, healing, illness, the mind, and the body. First prize is $1000 (in each genre) and publication in the Spring 2010 issue of the BLR. Prose limited to 5000 words. Up to 3 poems (maximum 5 pages). Submissions that exceed these limits will be disqualified. Deadline August 1, 2009. Winners will be announced by December 31, 2009.
Saturday
SHALLA: A Summer Note

Have you read...
How to Get Your Novel Published Now
By Shalla DeGuzman, eHow Member
*read more

And do you remember Alex Cristo?
Yeah, Mr. Austria.
We interviewed him for SHALLA Magazine...

SHALLA MINGLES with Mr. Fitness, Alex Cristo
“Writers: Get Fit!”
by Shalla DeGuzman
Well, UPDATE, here are some of the latest pictures of Alex...
http://www.photoreflect.com/pr3/thumbpage.aspx?e=3754163


Pancho, come back soon!
***
From eHarlequin, check out the latest Top 10 More Raining Men list:
1. Billionaire Extraordinaire by Leanne Banks
2. The Man Most Likely by Cindi Myers
3. Billionaire Doctor, Ordinary Nurse by Carol Marinelli
4. Kissing the Man Next Door by Devon Vaughn Archer
5. Captive of the Beast by Lisa Renee Jones
6. Night Rescuer by Cindy Dees
7. Her Cattleman Boss by Barbara Hannay
8. Italian Tycoon, Secret Son by Lucy Gordon
9. The Sicilian Boss's Mistress by Penny Jordan
10. Desert Ice Daddy by Dana Marton
Still looking for the perfect guy?
Check out eHarlequin's It's Raining Men sale before it's over and get $10 worth of FREE books! Shop now.
SHALLA: SHALLA Magazine Screenwriting Contest

The Sea by Christian Ward
Moth by Christian Ward
Shadows by C.P.Stewart
Writing Butterflies on the Wall by Zachary Kluckman
A small bird has flown into my chest by Linda Albert
In Passing by James Keane
PICKING UP OLD VIETNAMESE WOMAN FROM DIALYSIS
by David Allen Bright
in Perspective by Nabina Das
Departure by Anthony Kendrick
responsorium by Christopher Mulrooney
***

A visitor to a certain college paused to admire the new Hemingway Hall that had been built on campus.
"It's a pleasure to see a building named for Ernest Hemingway," he said.
"Actually," said his guide, "it's named for Joshua Hemingway. "No relation."
"The visitor was astonished. "Was Joshua Hemingway a writer, also?"
SHALLA CHATS with NY Times Bestselling author, Bob Mayer
Wednesday
SHALLA: WRITER’S BLOCK IS ONLY IN THE MIND—DUH! by Harry W Carpenter, author of The Genie Within


Read it, making sure to imagine what it says and feel the words.
WRITER’S BLOCK IS ONLY IN THE MIND—DUH!
“Wow! That’s impressive,” I said to my wife. We were at the annual fair in Del Mar, California watching a stage hypnotist. He had eighteen volunteers on stage and was making them do things they would not normally want to, nor could do. One of the volunteers was a young man named Bill. The hypnotist suggested that Bill had just returned from a trip to the planet Xenon. Would he tell the audience about his trip? Without hesitation, Bill started to describe his trip and the Xenonians that he met. He told the story as if he had actually been there. The hypnotist had to stop him or he would have gone on all night.
Most of us would find it hard to stand in front of 500 people and make up a story about something we knew nothing about. And, moreover, tell this made-up story as if we experienced it, when we knew it was fantasy. I don’t know Bill, but I would bet my house he could not have made up that story spontaneously and told it so vividly and fluidly if he was not hypnotized.
When you sit down at your desk or kitchen table to write, do you start writing immediately? Do you create a story or a scene and write it down in detail without hesitating and agonizing? If you do, then you never have “writer’s block.” Lucky you! But if you have occasions when nothing comes to mind and you can’t get started on the story, then you’ve had writer’s block.
Is there much difference between Bill’s experience and when you have writer’s block? The difference is huge. When you have writer’s block, you are limiting yourself by only using your conscious mind, and at that, only a tiny portion of it. Bill, on the other hand, used over 90 percent of his mind. He used his subconscious mind—his fertile, imaginative, creative mind.
Your conscious mind is critical, judgmental, and carping. That’s the part of you that interrupts your writing and says, “This stinks,” “I can’t write about that,” “I just can’t think of a thing to write today,” on and on.
Your mind also inhibits you with false beliefs. In your early, formative years, you were told thousands of times things like, “No, you can’t do that,” “No, don’t do that,” “No, that’s too hard,” “No, no ,no, don’t you ever learn?” These responses are suggestions (just as if they came from a hypnotist) that go into your subconscious mind. Thus, you are hypnotized to believe you are limited and, worse, you are unconscious of these negative beliefs.
The epitome of a false belief is the story of Roger Banister. Runners, coaches, and trainers were hypnotized to believe running a mile under 4 minutes was not humanly possible. Race times asymptotically approached 4 minutes but no runner could break through this mental barrier. Not until Roger, who “knew” he could do it, did it. Within months other runners broke the barrier. Those runners could not break 4 minutes until someone showed them that their belief in limitation was false.
When your writing is blocked, do you “try” harder? Do you find that the harder you try, the more blocked you become? Trying harder is fighting against an absolute law of the mind. You can’t win.
So, how do you beat writer’s block? Instead of writing with your conscious mind, open up and tap into your subconscious mind. Your subconscious mind is the part of you that is imaginative and creative.
How do you tap into your subconscious mind? This may sound too easy, but it works. Just relax and talk to yourself. Affirm that you have the ability to write and that the story or poem is already written. Too simple? That’s Mother Nature’s way: the best way, is almost always the simplest way.
When relaxed, you slip into an altered state of mind. That’s the key to being creative—going into the alpha or, much better, the theta state. Dali, the abstract painter of weird landscapes, used to go into theta before starting a new canvas. That is how he got his visions of melting time and distorted figures, concepts foreign to the logical, linear-thinking conscious mind. It is simple to learn to go into these states. And it is invaluable if you want to be creative and write from the heart.
If you want more detail and more powerful methods of using your subconscious mind, get a copy of a book that many readers say is the best book written on the subject (Some of these reviews are posted on www.Amazon.com , and www.thegeniewithin.net) The book is, The Genie Within: Your Subconscious Mind—How It Works and How to Use It, by Harry W Carpenter. Oh! That’s me. How shameless to brag about my book. I couldn’t help it. It came from my subconscious.
Transcript of our Q&A with Writer/Producer and Script Analyst Peter Myers
Like to read the Transcript of our
Q&A with Writer/Producer and Script Analyst Peter Myers?

Get his expertise for FREE or here's a list of his services:
Dear Writers,
It's been a pleasure to answer your question in this Q and A.
Let me know if you need any further help in the area of scripts.
You can always contact me at peterdavidmyers@gmail.com.
My services are:
Analysis---2-3 page synopses $75.00
---10-20 page treatments $150.00
---full scripts $250.00
Consulting is $50.00/hour charged against a retainer fee.
subjects for consulting: How do I get representation formy writing? How do I get started in screenwriting?How do I meet producers, directors and stars? etc.
Testimonials from my screenwriter clients can be viewed at:
www.storylink.com/profile/peterdavidmyers
Happy writing!
Best,
Peter Myers
You can read our FREE transcript at
http://shallabuzz.blogspot.com/2009/03/transcript-of-our-q-with-writerproducer.html
Friday
Q&A with Black Rose Writing Publisher Reagan Rothe

Join Us!
Q&A with Black Rose Writing Publisher Reagan Rothe
Who is Reagan Rothe?
Reagan Rothe is a small-scale successful author and the creator of Black Rose Writing.
Black Rose Writing is an independent publishing house that doesn't guarantee endless money spent on promotion or false hopes, we work with our authors and develop a personal relationship. Owned by Reagan Rothe, a small-scale successful author, we have the experience from the author's view, knowing the trials and tribulations. We understand the rejection, frustration, and stress marketing and promoting a novel can be. We will do whatever we can within budget for our authors, as they reach success, so do we.
We are a Print-on-demand publishing house. We are currently seeking most genre fiction and either war, how-to, or biography non-fiction. Reagan Rothe is the author of Dreams and Baseball, Give Wings to My Triumph, and the Misanthropy series.
For more: http://www.blackrosewriting.com/index.html

Q&A with Black Rose Writing Publisher Reagan Rothe
Thursday, March 19, 2009 11am to 12pm pst (or 2pm-3pm est)
Registration is FREE at
The ShallaDeGuzman Writers Group
JOIN US!
Shalla DeGuzman

http://groups.yahoo.com/group/ShalladeGuzman
Wednesday
Join Us! Q&A with Writer/Producer and Script Analyst Peter Myers
You’re invited!
Join Us!
Q&A with Writer/Producer and Script Analyst
Peter Myers

Who is Peter Myers?
In partnership with New York Film Group, Peter is producing the theatrical feature, VENGEANCE, from his own script. Principal photography: Winter 2008/2009. Director attached: Vahe Babaian, (After Freedom, winner, Audience Award, Method Fest). Budget $5 million. Distributor letter-of-interest: Artist View Entertainment. Seed money has been raised. Casting of major roles in progress.
Peter co-executive-produced "SPEAK TO THE WORLD," a pilot for an interview show for cable television. He also co-produced and co-wrote "DOUBLE CROSS," a half-hour suspense drama for cable, which was offered a worldwide distribution deal within a month of its completion.
Additionally, Peter was a founding partner and Senior Vice President of Creative Affairs of BlueSky Pictures, an Anglo-Dutch film company which, in concert with Creative Artists Agency, in Los Angeles, developed a motion picture package with Antonio Banderas attached to star, and Michael Cristofer attached to direct.
Q&A with Writer/Producer and Script Analyst Peter Myers
Wednesday, March 18, 2009
11am to 12pm pst (or 2pm-3pm est)
Registration is FREE at
The ShallaDeGuzman Writers Group
JOIN US!
Shalla DeGuzman
http://groups.yahoo.com/group/ShalladeGuzman
****Permission to forward is granted and requested********
Online Classes for Writers

***OKAY TO FORWARD***
~ ~ ~ ~ ~
April 3-30, 2009
"In & Out: Writing Believable Conflict"
by Sherry Lewis
www.WriterUniv.com
This workshop focuses on the art and craft of creating realistic, believable conflict for your character, both internal and external, and on weaving those conflict together in ways that are fresh, exciting, and powerful enough to catch an editor's eye. Topics include:
* Understanding how a character's core beliefs crate conflict
* How internal and external conflicts work together
* When to hang on to / let go of a character's past
* Keeping conflicts realistic
* Creating layers of conflict
* Why urgency matters in conflict
* Applying conflict to each scene you write
* Avoiding anticipated conflict
Sherry Lewis is a career writer with more than 30 published mystery, contemporary romance, and time travel romance novels to her credit. She loves sharing what she has learned since selling her first book fifteen years ago, and has given workshops all over the country. Sherry has also taught online workshops for several years.
~ ~ ~ ~ ~
April 3-30, 2009
"Writing For Magazines"
by Julie Rowe
www.WriterUniv.com
Interested in writing for magazines? Learn the process of creating an article, from coming up with an idea to how to sell that idea to a magazine and write your finished piece. This class will tear apart real examples of successful queries and their subsequent published articles see what worked, and what didn't work, and why. Topics include:
* Why fiction writers should also write for magazines
* Choosing the right magazine and editor to query
* Topics, research, angles, titles and hooks
* The knock-out magazine query letter
* How to get quotes & statistics and fact check
* Writing the article; sidebars and photography
* Word count, deadlines, contracts and invoicing
* Creating a portfolio and finding your niche
Julie Rowe has been freelancing for magazines for over five years. She's an enthusiastic instructor who enjoys lively discussion and encourages questions. Her articles have appeared in numerous magazines such as Today's Parent magazine, Reader's Digest (Canada), The Canadian Writer's Journal, Writer's Digest, Canadian Living, What's Up Kids Magazine, the Romance Writer's Report and various RWA chapter newsletters.
~ ~ ~ ~ ~
April 6-17, 2009
MASTER CLASS: "Do-It-Yourself Media Kits"
by Theresa Meyers
www.WriterUniv.com
Prerequisite: Published book or upcoming release date
Working on your own promotion, but not sure what you should or shouldn’t include when you send material out to the media? Look no further. Public Relations guru Theresa Meyers takes you through the ins and outs of media kits, both print and electronic, and demystifies what you need to have on hand. In this course you’ll get:
* The elements every media kit needs
* How to create them yourself
* Templates for making instant bios, press releases, and more!
* What to include and omit based on the media contact
* Fresh ideas for packaging your media kit
* Knowledge of why print and electronic media kits are different
* How to make each kind
Best known for getting her clients chosen as two out of the total seven picks for the Kelly Ripa Book Club, Theresa Meyers spent over ten years working in public relations, garnering millions of dollars in media coverage for her clients, before she launched Blue Moon Communications. A former journalist and magazine columnist, she now focuses on strategic planning for her clients, media training and author branded media campaigns. Find her online at www.bluemooncommunications.com
~ ~ ~ ~ ~
***OKAY TO FORWARD***

Tuesday
Remember Barry Eisler; For Readers
Hi all,
Just wanted to let you know that Fault Line, my first standalone thriller, hits stores today.
I'll be on the road for the rest of the month promoting it, so if you find yourself in Phoenix/Scottsdale, Los Angeles (Pasadena, Thousand Oaks, LA), San Diego, Sacramento, the San Francisco Bay Area (Palo Alto and San Mateo), Houston, Indianapolis (Carmel), Milwaukee, Minneapolis, Washington DC (Bethesda and Baileys Crossroads), or New York City, stop by and say hello!
--Barry Eisler
SHALLA CHATS with NY Times Best Selling author,
From Harlequin Readers
Top 10 Ultimate Betrayals
1. The Ruthless Magnate's Virgin Mistress by Lynne Graham2.
The Heiress's 2-Week Affair by Marie Ferrarella
3. Italian Prince, Wedlocked Wife by Jennie Lucas
4. Questions of Honor by Kate Welsh
5. Ruthless Tycoon, Innocent Wife by Helen Brooks
6. Suspect Lover by Stephanie Doyle7
. Betrayals by Carla Neggers
8. An Indecent Proposal by Margot Early
9. Familiar Vows by Caroline Burnes
10. The Pregnancy Secret by Maggie Cox
Looking for more tales of attraction and obsession? Check out our Ultimate Betrayals special offer and get 4 books for the price of 3!
*read more
A mystery, a compelling love story, a darkened enigma, and fragments of the past are elements of secrets. Secrets are powerful. Gossip is devious. A dark secret whispered through gossiping lips unleashes its intoxicating spell that will, for the moment, seize the hearers. Gossip, as powerful as it is, buys the attention of those listening. But if you harness the intoxicating power of secrets that reside within the pages of a captivating story, you have the potential of buying yourself the attention of the vast, book-reading population.

